wow, how expensive was this one, a SD card what can TALK??
what computer, what operating system, what program ? what you try to do?
is it a new card, or a used card / have already partitions on it ?
you can try to do hardware test and new formatting on that card,
like from a
windows computer with card reader:
h2testw
sd formatter
and download a
NOOBS, and unzip to the formatted card.
but for use with
RASPBIAN image you just need to burn with
https://etcher.io/ over ( no formatting needed )