I'm going to guess that your SD card is larger than 32GB, in which case it will be formatted with the exFAT file system that is not compatible with the Raspberry Pi boot process (yes, even if you reformat it with the SD Card Formatter).
Unless you have some compelling reason to use NOOBS, I would recommend using the Raspbian images instead. NOOBS had its place in the past, but it's actually easier to write images now.
- Grab the latest Raspbian image from https://www.raspberrypi.org/downloads/raspbian/
- Grab the Etcher software from https://etcher.io/
- Install Etcher and use it to write the Raspbian image to your SD card.
- You don't need to extract the image or format the card prior to writing.
- Just choose the Raspbian .zip, pick your SD card and write.
- If you have trouble, verify the SHA256 checksum of the download.
- Safely eject the card from your PC and use it to boot the Pi.
If I was correct about your SD card size, and you really want to use NOOBS, get the
GUI-format utility from Ridgecrop Consultants and use that to reformat the card (after using the SD Card Formatter). It can format cards of just about any size with the FAT32 file system (up to 2TB, I believe).
My mind is like a browser. 27 tabs are open, 9 aren't responding,
lots of pop-ups...and where is that annoying music coming from?