I think most of us have similar concerns, but I get a very strong impression that the people of the foundation are managing it very carefully. I think the article is attempting to invoke response, and possibly a "no we won't rise the price" promise etc. But I don't think they need to point out to anyone, the price is the key, the foundation are more than aware of that (hence why it is still the price they said it would be, with no excuses).
It'll do no-one any good if they took all the hype and decided right lets build x10/x100 what we planned for the 1st run, because the reality is, if something isn't right, then it would be goodbye R-Pi (and not too good for the folks involved).
The talk of multiple foundries and supply routes (as well as the choice of common available components where possible) means they are on the ball with this. The fact that they've slipped in a 100 board test run too (not sure if in the plan originally or not - the previous optimistic timescale suggests to me it wasn't) shows it is tread carefully time. Unlike, big companies, you can't write off a few $k due to initial issues (I bet apple have stacks of various iphones which don't work due to production/design issues), as it is by releasing now to the developers, they are probably cutting several months off a typical product release timescale (the shortcut here is, most developers will work around issues and resolve problems - hopefully there won't be anyway). This is why missing the christmas rush, although would have sold lots, could have been bad if there was an issue.
I'm sure as we get closer and closer to the actual release, the chances will become slimmer and slimmer of getting one from the 1st batch, but hopefully the work they've been doing in the background will pay off and once the production is proved A-OK (that is the tipping point after-all), supply will be ramped up. Also, I guess when there is an actual release, the vapour-ware finger pointing will go away and pre-ordering will allow big orders to be made and met by large block runs (which allows more swing when getting production slots). The only thing I've not heard mention of (although probably in hand too) is the logistics side, getting units packaged and shipped (all of which costs).
I think half the problem is, people see non-profit and charity and see images of people sitting in a church hall with impossible grand-plans. It a huge challenge they've taken on, but these are professional people involved (taking a lot of time out from their jobs) who clearly believe in what they are trying to achieve.
I think something that the author also misses, is that once the production units are proved to be good, the foundation will grow stronger with each and every unit out there. The larger the developer user base, but more available for the educational aims of the project (and no doubt commercial uses). We all want to see millions and millions of them, and hopefully some amazing uses and software to run on them, however, they do need to prove they work, which needs time.
--- Just a forum member, ramblings.
A Magazine for Raspberry Pi Users
Read Online or Download for Free.
My new book: goo.gl/dmVtsc
Meltwater's Pi Hardware - pihardware.com
Like the MagPi? @TheMagP1 @TheMagPiTeam