NOOBS requires the SD card to be formatted with the FAT32 file system, but cards larger than 32GB default to the exFAT file system. Reformatting with Windows or the SD Association formatter utility will not help, as they also default to the exFAT file system.
There is a utility from Ridgecrop Consultants in the UK that will format any size media up to 2TB with the FAT32 file system.
Windows GUI version of fat32format - Ridgecrop Consultants Ltd
Download from the page linked above and use it to format cards larger than 32GB if you want to use NOOBS.
Or you can do as suggested above and use Etcher
to write one of the Raspbian images directly.
My mind is like a browser. 27 tabs are open, 9 aren't responding,
lots of pop-ups...and where is that annoying music coming from?