I added apache and can see the default server page. The instructions I followed suggest proceeding with vi to edit the file index.html. It seems to me like I should be able to put the SD card in my Mac and use a GUI editor to modify the file and then reboot on the RPi and see my changes. It seems like I could move a couple of hundred megabytes of files into the .../www directory, in fact. However when I put the SD card on my Mac I don't see the filesystem the RPi sees; I can see it in the finder or in terminal.
Macintosh-4:Untitled raine001$ ls
arm128_start.elf arm224_start.elf cmdline.txt issue.txt kernel_cutdown.img loader.bin
arm192_start.elf bootcode.bin config.txt kernel.img kernel_emergency.img start.elf
Macintosh-4:Untitled raine001$
Is accessing the filesystem from a PC a forlorn hope?