Rory's target audience isn't Engineers and Coders, it's the general public, therefore his review is entirely appropriate.
He's also dedicated many articles to Raspberry Pi, which has increased public awareness of the project massively.
Maybe people should take off their nerd goggles and give credit where it's due.
I couldn't agree more. I don't think this project would be anywhere near the point it is without Rory, who was instrumental in kicking off interest elsewhere in the press back in May last year (and who unintentionally put a rocket up our backsides when we realised on watching what we'd shown him that we'd promised millions of people that we would release a computer by the end of the year). Rory's coverage is the reason that my hairdresser, the guy in the local off license, my Mum's gardener, the guy who drove us to the airport yesterday and the guy who sells Eben his shirts know about this project and what it's about. I'd say those were some pretty darn good journalistic results right there.
Director of Communications, Raspberry Pi