The Raspberry Pi WILL be a basic $25/$35 depending on the model selected.
EU customers will attract VAT, otherwise you'll have import taxes to think of.
Postage/shipping is extra and will depend on destination, but won't be eBay style gouging!
The Raspberry Pi will be available towards the end of the month. (providing there are no problems in production).
It will be available from the online shop.
Availability will be announced on the front page and via mailing list.
Hope that helps
Edit for clarification
I'm just a bouncer, splatterers do it with more force.....