Quote from Svartalf on September 2, 2011, 22:09
Quote from jamesh on September 2, 2011, 21:40
And always have done. Selling chips in large numbers means you make more money. Selling in small numbers means you make none at all.
Heh... Tell that to Xilinx...
While they do sell a lot of chips, they sell nowhere near what you guys and other players do. They seem to manage...
Different horses, different courses. They still need to sell a lot of chips, and they do. Not as complex as some of Broadcoms SoC's and GPU's , so easier to support and create in the first place.
Another example - a company has a number of apps engineers for supporting customers. They can do a finite amount of work. Do you target them at the project that sells 1M chips or the project that sells 10M chips..? Or do you take time off from the 10M projects to help out the 1M project, risking the 10M project. Or do you hire in extra engineers for the 1M project, upping your head count and outgoings, which the stock market may not like. It's quite a juggling act.
Principal Software Engineer at Raspberry Pi (Trading) Ltd.
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