The launch of the the orginal Pi back in 2012 was very very different.
I recall that we got wind that this was coming months before it was available for sale, a number of people following the project which created a gestative internet buzz. The number of people following and anticipating snowballed as release approached and this should have given some idea of what the demand was going to be like. I think it did, because the 2 partner organisations came on board late into the project.
The date that the Pis were released for sale was known in advance and thousands set their alarm clocks so they could participate in what became a DDOS on RS and Farnell.
At this point, not only were a lot of people disappointed at not getting an order within a few minutes of launch, others were confused as to whether they had successfully ordered or not because orders beyond the initial batch went to back order. Then came the delay over CE conformity and marking etc which meant months elapsed from order to delivery.
Pimania was here.
So did lessons get learned?
I would say so, when Pi2B was kept secret until 9AM on the day of release for sale. Or it would have been had at least one media publication not broken the press release embargo a few hours early. On the morning of release, some smart people had read about the imminent Pi2B early and sniffed out the unindexed product URL page so orders were being place long before 9AM. The vendor hadn't sorted out their pricing properly and so sold the Pis at their amazing low price inclusive of delivery cost, then tried to add delivery cost after the sales were agreed, and had to refund.
More lessons learned?
This time I think the press releases were more tightly controlled because the stories lagged well behind the appearance of the Zero with the MagPi magazines. Had I not by chance looked up the Raspberry Pi website when I did, then I would not have abandoned my desk and missed my chance to become a Zero Day Zero user.
Demand for first batch Pis was guaranteed because they went out with the MagPi with no increase in cover price. Once word got out, folk cleaned out the news stand supplies in very short order. Selling for $5 and giving the thing away for free was, in itself, a surefire way of making a splash and that splash was a surefire way of creating demand.
Another thing that creates demand is when people feel that they are missing out or being left out of something good.
Last edited by Pithagoros
on Fri Jan 08, 2016 9:48 pm, edited 1 time in total.