Obviously that price is for non-UK, so I doubt any "must show vat-inclusive" laws apply.
Frankly, UK web stores charging VAT-inclusive prices to North American customers is far more "dodgy"
Tieri wrote: Well, in this side of the pond marketing directed to consumers is expected to give the actual price, or at least state clearly the absence of taxes etc. for example "Raspberry Zero new 5$ (ex-VAT) computer!" Putting the information in some separate document is not really 'stating it clearly' now is it?
To my understanding, in marketing directed to consumers, it's even mandatory to do so in European Union trough directives and also mandatory by law in several member states including UK.