I think the Raspberry Pi project is mature enough to have a dedicated landing page. Showing somebody new to the project the homepage, with its ever-changing blog posts, no video, no pictures and is not a good way to begin.
A new user (with no understanding of the project) should be able to see at a glance what this project is all about. "An ARM GNU/Linux box for $25" is the most descriptive statement on the homepage, but sadly doesn't mean a thing to the majority of the world. A savvy primary school student might want his mum to buy him one, how can she understand the product as it stands!?
The media section is out of date, showing the initial prototype USB key sized device.
When I want people to know about this project, I'm always hesitant to send them here first. It's just not a good introduction. I usually show the Inglorious Basterds 1080p trailer and the Quake 3 video along with a paragraph of context ($35 computer, teaches kids how to program. can be used a media center etc)
The site has got to change. If you are only going to put two (out of date) photos up, you may as well NOT have a media section between News, Forum, About Us and Wiki. If we must keep the Media page, we need to move some information locked in the forum to the website itself. I'm talking about the links to mainstream media coverage. I wouldn't be suprised if the Raspberry Pi is covered in the New York Times soon! Flaunt your coverage, you are a real organisation which has new articles published on it everyday. Show it!
I believe this project is bleeding potential customers every day this is not fixed. All the mainstream media coverage, all the hard work can amount to much more if you efficiently explain your product to the audience.
But enough about the problem, heres is an outline of how I would like the landing page to be done:
Even though the boards are still alpha production boards, we at least ONE picture! Ideally it would also have arrows pointing to each of the IO interfaces, saying "3.5mm headphone jack (audio out)", "Two USB 2.0 ports", "10/100 Ethernet (Network)", "Composite Video (Standard definition video out)" and "HDMI (audio and 1080p video out)" will give at a glance details. Smaller version of these photos would be good.
A video would be nice, ideally less than 90 seconds. Showing the device, the 1080p video output and the 3D performance. The foundation is marketing this at 2 distinct audiences at least: the hacker community and the educational community (around the world), many in the hacker community would by and large know about the product but remember there WILL be some government representatives (or aides to a government representative) looking at your website too! You have there attention along with many other people, use it.
High graphical gaming performance may scare off parents who may be (rightly) concerned the device will be used by the child for gaming only. Then again that power IS in the device. I don't know the best way to solve this problem. It would be cool to show the device working as a general purpose computer in this hypothetical 90 second video. It gives the regular people (who may buy one for their kids) an idea of the advantages and limitations of the device.
Most 'normal' people won't look at a female composite RCA video jacks and instantly relate that to a television video connector, an line drawn animation showing that it connects to a old 4:3 standard definition tv or a widescreen HD tv would go miles. It explains it to non-English speaking people too. I think something similar to this homepage would be cool. We need to explain the problem, the solution, the price point.
With the time and funding restraints of the foundation, maybe a nice animated introduction is a step to far. Nevertheless, a short, somewhat cut/edited live-action 90 second video with somebody explaining the device, some annotated pictures and moving some information locked in the forum to the front page of the site will go a long way to increasing sales and excitement
Remember, your landing page is the free marketing tool in which virtually all prospective customers will go through at some point. Make it great!
Sorry about the kind of 'brain-dump'. These are the problems that are there and possible solutions. I'm a really big fan of this product and I want to see it succeed!