In straightened economic times, companies want to employ people who can "hit the ground running" and don't want to do any training or allow the new employee to find his/her feet.
Say a department wants a new bod. They finally get clearance from high-up and fill out a list of requirements for HR. Naturally they want to get someone who won't need any hand-holding so they put down all the things they do in the department, after all they want to be quite flexible with where they put the new person.
This then translates to the very real problem with HR/Personnel who do the job adverts and filter the job applications. They take the departmental spec and fill the job advert with a soup of technology buzzwords and requirements, dragging in stuff they've used before because it sounds good. They then create person specs which are unrealistically high and send out the ensuing application pack. When the application period closes, HR then attempt to match applications with requirements, they filter most applicants out, even though they may match a good proportion of the requirements and end up with the the liars (sorry, creative CV writers) and one or two (perhaps) candidates who have skills that actually match.
Often they end up selecting one of the lemons.
Finally they cry "we can't get skilled personnel!!!"
In this environment, its difficult to get a job without the desired skill set or transfer from doing something with similar but not identical skills.
The answer? God knows.
Here's something I saw advertised recently:
Technical Support Assistant (wage band starting at £14k)
Knowledge of computer programming, specifically Microsoft VB, SQL databases, SQL Server and MySQL. Computer Networking experience. Graphic Design and ability to use Adobe Photoshop, Video editing and manipulation using Adobe Premier or other related video editing software. Willingness to travel across the country and internationally. Must have full clean driving licence. Website design and management. Knowledge of Joomla and Virtuemart. Knowledge and experience of the EPOS industry. Ability to cope under pressure.
I'm just a bouncer, splatterers do it with more force.....