Unfortunately although the packaging now includes two pieces of foam in a cardboard box, the cable was bent over and creased.
I would have thought they should have learnt by now.
Unfortunately the 2 off that I received today didn't
have any foam in the boxes and both boxes were squashed flat inside the bubble envelope. This despite the fact that the postie thoughtfully rang the door bell and didn't put it through the letterbox. There is obviously some inconsistency in the packing regime at Farnell!
Both my ribbon cables also had creases, as in your picture. Fortunately however, after carefully straightening them out, they both appear to work OK.
I also would have thought that after the criticism Farnell received from the packaging of the first batch they would have sorted this.
Not very impressed.