Here is device drawing:

The device is listed as being able to take supply voltage of 3.3v or 5v.
Here's what I've done:
1) Turned on I2C in raspi-config and reboot
2) Verified physical pins 3 and 5 are set to 'ALT0' with 'gpio readall' command
3) Connected following pins: rpi gnd to component pin 1, rpi 3.3v to pin 2, rpi SDA to pin 3, and rpi SCL to pin 4
4) Check for device using 'gpio i2cd' and am getting all dashes
Here are images of how things are connected:
From the back of device:

from top:

gpios:

I've never used i2c before, is there some way I can troubleshoot why these devices aren't being detected?