Brand new and blue: our Brazilian Raspberry Pi 3

Programa de revendedor aprovado agora no Brasil — our Approved Reseller programme is live in Brazil, with Anatel-approved Raspberry Pis in a rather delicious shade of blue on sale from today.

A photo of the blue-variant Raspberry Pi 3

Blue Raspberry is more than just the best Jolly Ranger flavour

The challenge

The difficulty in buying our products — and the lack of Anatel certification — have been consistent points of feedback from our many Brazilian customers and followers. In much the same way that electrical products in the USA must be FCC-approved in order to be produced or sold there, products sold in Brazil must be approved by Anatel. And so we’re pleased to tell you that the Raspberry Pi finally has this approval.

Blue Raspberry

Today we’re also announcing the appointment of our first Approved Reseller in Brazil: FilipeFlop will be able to sell Raspberry Pi 3 units across the country.

Filipeflop logo - Raspberry Pi Brazil

A big shout-out to the team at FilipeFlop that has worked so hard with us to ensure that we’re getting the product on sale in Brazil at the right price. (They also helped us understand the various local duties and taxes which need to be paid!)

Please note: the blue colouring of the Raspberry Pi 3 sold in Brazil is the only difference between it and the standard green model. People outside Brazil will not be able to purchase the blue variant from FilipeFlop.

More Raspberry Pi Approved Resellers

Raspberry Pi Approved Reseller logo - Raspberry Pi Brazil

Since first announcing it back in August, we have further expanded our Approved Reseller programme by adding resellers for Austria, Canada, Cyprus, Czech Republic, Denmark, Estonia, Finland, Germany, Latvia, Lithuania, Norway, Poland, Slovakia, Sweden, Switzerland, and the US. All Approved Resellers are listed on our products page, and more will follow over the next few weeks!

Make and share

If you’re based in Brazil and you’re ordering the new, blue Raspberry Pi, make sure to share your projects with us on social media. We can’t wait to see what you get up to with them!

57 comments

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Australia may be the smallest continent, but still a significant land mass. I can understand why Antarctica has no resellers, but it a bit rich lumping us in with “The Rest of the World”.

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Hi, we have not yet launched the program in a number of markets (apart from for the Pi Zero) so at the moment Australia (and other countries) are still listed under “Rest of the World”. We should have the program live with local resellers in Australia later this month

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Having just bought a Pi Zero today from an official reseller in Australia (interestingly, only an hour or so from me) I can say that there _are_ official resellers here and we are _not_ lumped with “rest of the world”

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Brazil has over 200 million people and Australia has less than 25 million… Obviously not a priority when trying to expand their market…

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Nice I want one

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:-)

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The Brazilian store is selling the RPi 3 for 60 USD (plus shipping of 15 USD +/-).
Why buy in local store?
Even with the high taxes, the Brazilian store price is higher than the price of the board.

Thank you (or not)

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Anyone wanting to use a Raspberry Pi in industrial settings or products outside of basic hobby making within Brazil need to use units that have Anatel Approval. This is why we have worked to create this Brazilian version of the Raspberry Pi 3.

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Good point. It is probably not produced in Brazil and that’s why the price is higher due to the huge amount of taxes that Brazilians normally pay. Another problem is the fact that we will have only ONE distributor. No competition, higher prices and consumer is always in disadvantage. Typically Brazil… :-/

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Don’t blame the reseller for being the only one in the country. Blame the competitors for don’t have pacience/time/interest on doing all the steps to get ANATEL certification, blame the competitors for not investing on this certification as well, because trust me, it’s not cheap.

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Brazil has a long tradition of being protective of their own companies. Don’t know what it is like today but in years past getting PC parts was both difficult and extensive as a result. With the way the UK and US are going, I expect to see more, not less, of this “fair trade”/”protectionism” showing up as IoT goes global and politicians try to control things at national levels.

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Well, if you are in a hurry, it (probably) won’t sit in a Post Office warehouse for three months before it gets delivered, as most stuff from abroad does.

If there’s one thing that really that gets in the way of buying electronics from abroad, it’s the Brazilian Post. They take months to deliver and lose things with unbelievable ease. I hate them with a passion.

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This is huge! I’m so happy to be reading this announcement. Brazil lacks of embedded system serious resellers and representatives. I’m sure this is a great achivement, not only for Filipeflop store, but for all Bralizian’s maker community!

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Just, THANK YOU!!

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What? Brazil gets blue Raspberry Pies and we still get that horrible shade of green! This is just so unfair ;)

[Doesn’t anyone at the Foundation know that Blue is the standard colour for all things raspberry? I’m off to get a blue Slushy!]

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Green’s the only proper circuit board colour.

Now a proper Raspberry colour would be good.

Blue (Brilliant Blue) is the one colour Raspberries arn’t, not even the one it’s somehow got that colour from.

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REally ? The collor´s mather ? I think the price is much more important. We pay the double or the triple of the regular price. Tuis is unfair.

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I would guess that’s your Government causing the increase in price over the base $35. 40% in Taxes seems a lot but I don’t know Brazil, Have a go at them.

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No, it’s the color that does it.

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Hi Mark!
no tears .kkkk

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Is the blue board a requirment or just for ease of identifying them ?

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Ease of Identification

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And why do we need to identify “brazilian” versions of it? Aren’t they all the same?

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There are different regulatory standards (Anatel etc.) which the Brazillian pi has to adhere to and that the RoW pi does not.

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What do we want?
Blue Raspberrys!
When do we want them?

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That’s great! Although more expensive than the regular that we can buy from China and the rest of the world, this one we can use for commercial purpose, like Asterisk PABX and so on.

I’m not the type of customers who will buy this board, buy it’s very great that we now can have this board available not only for hobby use.

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I am a little bit confused about the necessity of differentiating the “blue Brazilian edition” from the “green rest of world edition” if there was no change made to the board — a change like this would indicate that you want to be able to differentiate the stock because the ANATEL-certified board is slightly different in some way.

Could somebody clarify?

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We need the board to look different in order to differentiate it from the non-Anatel approved boards due to the reasons stated above in the blog post.

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I’m Brazilian, btw, but I’m not familiar with ANATEL’s actual requirements. Is it a requirement for the certification number to be printed in the board, thus the local variant? Because otherwise, since the existing hardware is now certified, what would prevent the existing boards from being imported “as is”?

This is the part that I don’t think is completely clear in the blog post.

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Alex Bate says:
15th Nov 2017 at 9:39 pm

“We need the board to look different in order to differentiate it from the non-Anatel approved boards due to the reasons stated above in the blog post.”

Alex, why can the Anatel approval not be added to the existing CE and UL approvals? Why have these marks been removed on the Brazilian board? Why the need to colour it blue whilst the rest of have to buy green boards? I feel that you have side-stepped the question by referring us back to the article. Please correct me if I am wrong, because I am currently confused.

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Just like to promo my idea again. Update the silk screen every so often to add names of inspiring educators and scientists. The first could have Lady Ada Lovelace.

My thought being that it may make some think “who’s that” read about them and be inspired. And of cause something for collectors to get.

This is based on the assumption that there is a time that an update in the silkscreen would fit in with production.

Just an idea, don’t know it it’s practical.

The Commodore Amiga used to name their boards when they changed the revisions of them…

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Good initiative! Though I was sad to see it costs more from our local official reseller than from online sites which already sell the imported Raspberry here. It’s the overhead cost of having the Anatel stamp on the box I guess.

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I got some from a bogan in Werribee not certain he’s “official”. rest of the world indeed.

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You should sell blue Raspberry Pis in places that are not Brazil, there are lots of people who would buy it, including me.

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As I caught the title with the corner of my eye it read “BRAND NEW AND BLUE: RASPBERRY PI 4” (now THAT would certainly need to be distinguished)

Ehhh, just wishful thinking…

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I want one of these, just so I can put it in a frame next to a normal green Pi and one of those funky Japanese ones and stick it on the wall in my soon to be built maker space. Desperately poking my Brazilian friends to see if they can acquire one for me and ship it to Europe :D

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:-D

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Hi! I’m from Brazil and very excited to try this new approved rpi, but I have a question, are there other differences from this version to the international, besides the color? Specs, components…

Thanks

Janina Ander

No, the colour is the only difference.

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The silk-screening is different. The Brailian version notes the ANATEL certification but removes the FCC and CE certification marks.

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It sounds a bit like region coding for DVDs. No doubt the removal of the CE & FCC certification marks was done for a good reason but I think it is regrettable. Perhaps this was done at Brazil’s or the partner’s insistence.

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Boo. I want a blue one outside the U.S.

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*In the U.S.

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Explain to me how a raspberry pi is assembled in china and travel to London, then return to China, then is sent to Brazil landing in my house is 2x cheaper than that. Please, I’m really curious. Maybe the green ink is really cheap and anyone noticed. The worst case taxation scenario in Brazil is 60% of import fees plus 9% os state taxes. Please do not insult my people selling this almost 3 times than Europe and USA pay for. Do not insult yourself too, you can do better than that. Imagine if every kid in Brazil could play with a pi in public school. This is far from reality nowadays. Make it happen.

Um abraço e um beijo.

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They are actually assembled in Wales in the U.K

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Not all of them. Most, at least in the USA, are marked “Made in the PRC” which means made in China. My guess, is most of the ones made for sale outside of the UK are made in China. You can get Made in UK variants in the US if you buy from Arrow, but even then it isn’t a sure thing either.

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Most are made in the UK by Sony. Some are made in China, and some American distributors buy from China rather than from the UK. If you buy in Europe you’ll definitely get a UK one. In Asia and North America, you’ll likely get a China one. The ones made for Brazil are made in the UK.

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I want a blue one and I live in Europe. GIMME GIMME GIMME

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I want one that’s green on the outside and blue on the inside. And one for LGBTIQ people (officially human in Australia, at last) that’s rainbow coloured.

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Thats great. The raspberry pi can make a difference in brazil ..

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GREEN = 5, $2**5 = $32
BLUE = 6, $2**6 = $64
qed

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:) Resistor colour code

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Then I want a black version! ;)

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I thought only 1,000 blue Pis were being made? https://www.raspberrypi.org/blog/blue-pi/

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According to my friends in Brazil, the issue was not it being Anatel Approval of the R-Pi but the Uber High Cost of the unit because Brazil’s Hyper Inflation they are suffering through. A $5 (USD) R-Pi Zero is about $3500 (Bra). And there is a high theft rate of packages in their Mail delivery system. I wanted to send my friends there a few R-Pi Zero, but was told not too until they can figure out how to get it shipped safely so it won’t get stolen. We are still trying to figure out how to do it…

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My friends in Brazil found it, it is $199 (RBA), which is better than ordering it from the USA for $3500 (BRA). I’ll see if I can help get a few for them.

I’ll post up the findings.

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I thought that the Pis should be red,to represent the color of the berry! But I guess green represents the leaves too.

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