— foodbeast.com (@foodbeast) February 28, 2019
Raspberry Pi and marketing
Digital viral marketing campaigns are super popular right now, thanks to the low cost of the technology necessary to build bespoke projects for them. From story-telling phoneboxes to beer-pouring bicycles, we see more and more examples of such projects appear in our inbox every week.
The latest campaign we like is the Dream Machine, a retrofit vending machine that dispenses ramen noodles, video games, and swag in exchange for the use of an Instagram hashtag.
Free ramen from FOODBEAST and Nissin
With Dream Machines in Torrance, California and Las Vegas, Nevada, I’ve yet to convince Liz that it’s worth the time and money for me to fly out and do some field research. But, as those who have interacted with a Dream Machine know, the premise is pretty simple.
Press the big yellow button on the front of the vending machine, and it will tell you a unique hashtag to use for posting a selfie with the Dream Machine on Instagram. The machine’s internet-enabled Raspberry Pi brain then uses its magic noodle powers (or, more likely, custom software) to detect the hashtag and pop out a tasty treat, video game, or gift card as a reward.
The Dream Machines appeared at the start of March, and online sources suggest they’ll stay in their current locations throughout the month. I’d like to take this moment to suggest their next locations: Cambridge, UK and Oakland, California. Please and thank you!
Hold your horses…
We know this is a marketing ploy. We know its intention is to get Joe Public to spread the brand across social media. We know it’s all about money. We know. But still, it’s cool, harmless, and delicious. So let’s not have another robocall debate, OK ?